‘Built on the blood of slaves’: Our brand is boycotting the 2022 World Cup. Migrant deaths and Qatar’s stance on women’s and LGBTQ+ rights are among the issues making ud disengage. We express contempt for FIFA after plans by England and Wales to wear anti-discrimination armbands were dropped under threat of sporting sanction. 

FIFA has issued its own armbands to be worn by the 32 competing nations instead, In response, paraphrasing the bizarre ‘Today I feel gay’ speech from FIFA’s president Gianni Infantino on Saturday. “To paraphrase FIFA president Gianni Infantino – today LGBT+ football supporters and their allies will feel justifiably angry,” Today we feel contempt for an organization that has shown its true values by giving the yellow card to players and the red card to tolerance. Never again should a World Cup be handed out solely on the basis of money and infrastructure. No country which falls short on LGBT+ rights, women’s rights, worker’s rights, or any other universal human right should be given the honor of hosting a World Cup.  Everyone could see this coming and it’s astonishing that, on the morning of England’s World Cup opener, FIFA are trying to censor players for sharing a positive message.