Facing a severe economic crisis, the government turned to football. The country was in need of a hero and Kevin Keegan was just the man to provide it. In 1974, at age 28, Keegan became England’s youngest ever national team manager with his first match being against Scotland on 18th October 1974. In 1977 he led England to their most successful World Cup campaign since 1966 by guiding them through qualification unbeaten and into the final tournament where they were knocked out in a 2-0 quarterfinal defeat by France after extra time.
Despite pressure from fans who wanted him replaced as England manager, Keegan led his side to Euro 1980 but left midway through qualifying. He became one of the most successful players in the history of English football, winning three First Division titles (with Liverpool), two European Cups (with Liverpool) and an FA Cup (also with Liverpool). After retiring from playing in 1984, he went on to manage Manchester City for seven years before managing Newcastle United for 12 years. His managerial career ended when he left Newcastle in 2008. He also coached England between 1996 and 1999; guiding them to the semi-finals of Euro 2000. He was also awarded the OBE (Officer of the Order of the British Empire) in the 1982 Queen’s Honours List for his services to Association Football. Truly one of England’s best-ever football players.
When promoting his latest autobiography “My Life in Football“, Keegan reflected on fellow Stylo legend George Best and told the newspapers: “I benefited from Bestie more than anybody. I got his boot contract, Stylo Matchmakers. I was 20. I wasn’t 16 like him when he first came over. He was the first and it’s always hard to be the pioneer.”
Keegan went on to introduce the Stylo Matchmakers brand to management and soon the whole team were battling it out in Stylo Matchmakers.
Today the Stylo Matchmakers football boot design which Kevin Keegan and the Liverpool FC squad sported was rebooted as the Heirship Seventy Four, 1974 being the amazing footballing year this boot model was at its most popular. Now this model has been modernised and completely remastered so that today’s players can wear a lightweight classic pair of boots, in both comfort and in style.