ICONIC BRAND

Image result for THE BOOT WORKS NORTHAMPTON
Stylo Matchmakers “Foot Shape Boot Works”Factory Since 1966

Over 50 years since they were launched, Stylo Matchmakers have made a comeback.

Image result for pele 1966
Pele wearing Stylo Matchmakers in the 1966 World Cup Finals

Born in 1966 we are very proud of our brand history – these are our roots that always inspire us to create something special, and this is the reason our collection is exceptional. With some of the worlds most famous football legends donning Stylo Matchmakers boots; including Pele, George Best, Kevin Keegan, Billy Bremner, Jimmie Johnston, Emlyn Hughes, Brian Clough, Bill Shankly and Jock Stein, we are totally in love with the traditional football shoes which motivate us to stand out whilst looking smart in those exceptionally crafted classics.

Image result for george best stylo matchmakers
George Best signing for Stylo Matchmakers in 1968

Stylo Matchmakers were the first football boot brand to incorporate short laces into football boots as well as utilising the first injected rubber outsole into football boots which was a revelation. Stylo Matchmakers also launched the first side lace boot system that was years ahead of its time and worn by no other than one of the greatest footballers George Best.

THE SIXTIES 1966 – KICK OFF

Don Revie helping shoot Stylo Matchmakers first ever marketing campaign with Bobby Collins.

The brand first entered football with Leeds United Scottish footballer Bobby Collins became the first professional to wear Stylo Matchmakers in 1966.  Stylo Matchmakers head office was just down the road from Elland Road and the brand formed a strong relationship with the clubs manager Don Revie.

Image result for pelé stylo
Pele signs with Stylo Matchmakers in 1966

Pele signed terms with the brand just a few months later and became the face of the brand leading up to the 1966 World Cup Finals in England.  This was huge for Stylo Matchmakers as Pele was regarded as the best football player in the world.  Stylo was going head to head with the big German brands as the go to for professional football boots.

1968 – THE BEST

Image result for george best 1969
George Best signs with Stylo Matchmakers in 1968

George Best puts pen to paper signing with Stylo Matchmakers.  Stylo Matchmakers sales sky rocket with over 1 million shoes sold.  George Best even designs and creates his own line of fashion with the brand. This was trailblazing at the time and led the way for how footballers worked with brands.  Stylo Matchmakers became the biggest English football boot brand and went head to head with the German giant brands.

THE SEVENTIES 1970 – THE STARS

Image result for 1971 steve heighway
Steve Heighway modelling Stylo Matchmakers in 1970
Image result for trevor francis 1972
Trevor Francis wearing Stylo Matchmakers in 1970
Image result for leighton james burnley
Leighton James wearing Stylo Matchmakers in 1970

After George Best signed for Stylo Matchmakers. The brand turned to Liverpool F.C, Birmingham City and Burnley exciting players Steve Heighway, Trevor Francis, Leighton James as a brand ambassadors.  The brand started to get huge interest and every child wanted a pair of Stylo Matchmakers.

1972 – THE PROS

Image result for 1972 sunderland
Sunderland AFC all wearing Stylo Matchmakers in 1972

From 1972 Stylo Matchmakers became the biggest football boot brand in England and full teams were sporting the Stylo Matchmakers boots.  The brand became the most worn professional football boot. The clubs included players  from Leeds United, Sunderland, Barnsley, Liverpool, Celtic, Notts Forest, Arsenal, Sheffield United.

1974 – THE LEGENDS

Image result for billy bremner 1974 european final
Champions Leeds United decked out all in Stylo Matchmakers in 1974

Image result for liverpool 1974
Liverpool lifting the FA Cup in 1974 wearing Stylo Matchmakers
Celtic Team Line-Up 1974-75 - The Celtic Wiki
Celtic F.C title and scottish cup winning team wearing Stylo Matchmakers in 1974

Stylo Matchmakers boots were worn in key battles and legends were made.  Billy Bremner led Leeds United to the Championship and European Cup Final in Stylo Matchmakers and Kevin Keegan did also with Liverpool with the FA Cup winning team of 1974. Celtic also won the domestic double in which Jimmy Johnstone pushed them on with his Stylo Matchmakers teammates.

1976 – THE FOREST

Image result for nottingham forest 1976

Nottingham Forest began their domination under Brian Clough.  Stylo Matchmakers were the clubs boot sponsors. Forest heros Viv Anderson, Martin ONeil and John Robertson fired the club to glory in their Stylo Matchmakers.

1979 – THE ARSENAL

Related image
Arsenal winning the 1979 FA Cup Final in Stylo Matchmakers.

The FA Cup winners of 1979 Arsenal beat Manchester United in the final. Arsenal stars Liam Brady, Alan Sunderland, Pat Rice and David OLeary wore Stylo Matchmakers boots